An effective method to increase “likes” on your brand’s Facebook page is to prompt a user to “like” the page in order to access exclusive content – something many brands are adopting and implementing in creative ways. Below are some of my favorite “like us” call to action designs out there right now, chosen either for appealing aesthetics or how “in your face” the callout is. To me, that makes an effective design that will ultimately increase page likes.
BlueFly
Bluefly’s unique layout combines design elements from both the welcome tab and avatar. I particularly love the way it draws your eye from the avatar on the left to the like button on the right. It’s stylish, it’s fun and it completely mirrors the company’s branding.
Champion
This is bold and definitely “in your face” design. Champion is using the oft seen technique of displaying the call to action OVER the content, giving potential fans a sneak peek at content and enticing them further to “like” the page.
Sony Ericsson
Sony Ericsson’s call to action is the tried and true method of displaying the current number of fans. While this isn’t anything new, Sony Ericsson’s is the best one I’ve seen so far. I particularly like that the call to action with fan counter is supported by the locked message below it.
Reebok
Bold. Bright. Impossible to miss or ignore. Reebok gets an A+ for assertiveness!
Target
Another strong, bold design – similar to Reebok’s but less assertive. However, this still works really well for Target. I’m also a big fan of the cute tagline “If you like Target, throw your thumb in the air.” Nice touch!
Nutella
While not as bold as other designs in this post, I have to give Nutella props for creativity and great aesthetics. Super fun and perfect for their branding, this call to action prompt is perfect for Nutella.
Carnival Cruises
What Carnival does well here is incorporating great visual tricks. Notice how your eye – no matter where you look – is drawn up to the ”like” button. While some of the colors are a little recessive and could use some punch, overall this is an effective and creative call to action.
What are your favorite examples of effective “like us” design? I’d love to hear your thoughts! Share them below in the comments or email me at margot@beaffinitive.com.